1) Is It True? - Every question we ask and every action we take here at Hawk Nest Hammocks is guided by this overarching principle "is it true"? It has been the driving force helping to shape our business since we started early 2024. The world is filled with deception and lies, everywhere you look is fake news, fake businesses and fake people. Everything we say, advertise and promote needs to be without a doubt 100% true. How we treat each other in the business needs to be with authenticity and how we communicate to you, our customer. Nature is the ultimate Truth and when we align our actions with that, us and all those around us grow!

2) Meaningful Work And Meaningful Relationships Above All Else. - Money will make you happy? No. A business can only succeed if it makes as much profit as possible? No. This business is built on the idea that the "Why" and the "Who" of our company are our top priority. It is our mission to provide value to the Canadians we share this beautiful country with, weather that be to you, the customer, or to the employees working here at Hawk Nest Hammocks. To truly focus on building a business that helps to improve our society as a whole is where we truly have the power to start to rebuild Canada. To provide meaningful careers to Canadian employees and a meaningful product to Canadian campers.

3) It Is Ok To Make Mistakes, But Not Ok Not To Learn From Them - If anyone is to build anything of value, mistakes are inevitable. The human condition is imperfection, and we understand that in order to make any progress we must discover ways that do not work. Mistakes are the most powerful tool for learning when reflected on thoughtfully and diligently. We are not perfect and do not claim to be. We will make mistakes or operate sub optimally BUT we will always strive to learn from each mistake. To become better through our errors and to never make the same mistake multiple times.